Three Ways to Have a Successful Booth Activation

By Carly Heideger, OCEANS 2020 Gulf Coast Sales

One of the top measures of a successful tradeshow comes in through the ROI traced back to the attendees, leads generated and sales made both onsite and back in the office. While choosing the right show and audience is important, the amount of success that you can have is directly correlated to the organization and planning that goes into your activation.

Start Promoting Early and Often!

Create a marketing plan surrounding your experience on-site and be sure to include your booth space number in all your materials. Plan social media campaigns, hashtags, pre-show emails and onsite follow ups to conversations and new prospects – start creating your story of what attendees will experience at your booth space prior to arrival. A successful marketing campaign throughout the pre-show can lead to several booth meetings during the show. Use the OCEANS Exhibitor Resources to find assets available to all exhibitors to support marketing campaigns.

Bring on the Brand!

Develop an interesting and inviting environment with a professionally-designed space and staff. Your booth space is your home during the show days, and it is vital for attendees, especially new ones, to feel that they can recognize whose space they are in when they walk into your booth. Bring your products! The best part of the Expo Floor is the ability to touch and feel the products that you are displaying; find ways to get attendees involved in demonstrating the product or service. Sessions in the Innovation Theater or Demo Area are a great place to reserve for displaying.

Scan It!

Be organized when collecting business cards and generating new leads. Rent a lead retrieval scanner unit or lead retrieval app to scan each attendee badge to ensure you head back to the office with full contact information of those potential customers and connections you made while at the show.

There are so many other ways to prepare to have a successful show! Want more information about enhancing your booth space or getting a space on the floor? Reach out to Carly today!

Carly Heideger
410-584-1992
carly.heideger@mci-group.com


Federal Agencies’ Provide Strategic Outlook on the Future of Ocean Observations

Originally posted on the Marine Technology Society Website
Author: MTS President-Elect Zdenka Willis

Earth observations impact our lives every day. The United States relies on a robust system of Earth observations from satellite, aerial, shipboard, and in situ platforms to enable individuals and organizations to make informed decisions to strengthen public safety and boost the marine economy. At a Town Hall event at the 2019 Oceans Conference, “Federal Strategic Vision for Ocean Observing,” federal agency leaders discussed their strategic vision for the next 18 months.

In December 2019, the White House Office of Science Technology and Policy (OSTP) released the second National Plan for Civil Earth Observations. New observational technologies and analytics from a broad array of entities calls for a new way of doing business.

In response the National Plan for Civil Earth Observations, defines the Earth Observations Enterprise and focuses on collaboration and robust dialog to reshape America’s strategies for the collection and use of Earth observations. The plan outlines the Administration’s priorities and focuses the Nation’s civil Earth observations efforts. The U.S. Group on Earth Observations (USGEO) Subcommittee will use this plan to coordinate implementation of the recommended actions.

Strong coordination among the multi-sector enterprise will:

  • Advance observational capabilities Improve America’s ability to bolster infrastructure resilience;
  • Improve Earth system prediction capabilities by leveraging the power of Earth observation data and fostering strong research environments;
  • Foster a thriving Earth observation economy; and Retain American science and technology leadership

The Panel at the 2019 Oceans Conference gave the components of the of the Earth Observations Enterprise a chance to hear agency strategic goals, priorities, programs, and needs. To hear from the marine technology sector about their challenges with growing their business, advance ideas and research and areas where government can change practices to lower barriers.

After the panel presentations, Agency representatives toured the exhibit floor which gave them the opportunity to see new technologies and interact with the exhibitors.

Overall, the event was well received, and we look forward to continuing this dialog at the future Oceans Conferences.

By President-Elect Zdenka Willis


Welcome back to the OCEANS Current!

New year, new OCEANS Current! With 2020 in full swing, it’s time to start planning and preparing for OCEANS 2020 Gulf Coast in Biloxi, Mississippi. This year’s Conference will be full of exciting opportunities and experiences, including the Outreach Engineering Challenge for students of all ages. For previews of what to expect and content from our valued Patrons & Media Partners, follow the OCEANS Current.

Each year, OCEANS Conference becomes more innovative and educational due to the efforts of our paper & poster authors. If you’ve performed marine technology research, now is your chance to be heard by an audience of industry thought-leaders and influencers. We’re not wasting any time this year – the Call for Abstracts is open from now until mid-Spring, so submit your abstract before it’s too late.

We can’t wait to see you in Biloxi!